Vacuum Cleaners Discussions

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/11/04/cndyson104.xml

Results on year to December 2006 :-

• Profits up 19 per cent to £115m
• Sales up 9 per cent to £514.7m
• R&D spend increased, up £20m to £70m

Let's recap the last 5 years for dyson so there is a valid frame of reference for comparisons.

If my memory serves me correctly, this is a financial data synopsis for dyson. 

In the first full year of dyson sales in the USA [2003], dyson captured about 10 percent of the market of new vacuum sales by dollars.  Not the best indicator for vacuum sales and not the industry standard, which typically measures units sold, not dollars.  But this is the matrix dyson used for publicity, so I'll stick with it.

Over the subsequent 3 calendar years, the dollar volume of dyson sales by market share climbed, along with the new prices of the dyson vacuums.  By 2006 dyson claimed about 20 percent of the market share in new vacuums by dollar sales volume. 

In April 2007, the last date for which the vacuum Forums posted dyson supplied financial data, a sales chart published in the US News and World Report magazine and provided by NPD showed percentages of market share for vacuums for the first quarter of calendar year 2007.  According to the NPD source, dyson claimed about 24 percent.  But the information was unclear, nebulous and uncertain.  When I asked both sources [US News and World Report and NPD] to validate the facts and assumptions supporting the data neither did.  US News and World Report referred me to NPD and NPD did not answer my emails.  3 months worth of data, even if it could be validated for accuracy by the sources, is meaningless and useless.

Dyson vacuum market share by sales volume in the UK declined from 2004 to 2005 by almost 7 percentage points.  In 2004, dyson claimed a 42 percent share of UK vacuums by sales volume.  In 2005 the percentage dropped to 35.  This was the year of the infamous dyson contra rotating washer which industry sources said amounted to 1900 units before returns.  Dyson countered with 5000 as the number.  But when asked to validate the number, dyson was conspicuously silent.  But dyson was disturbed by the decrease in market share of vacuums in the UK.  And, no further dyson data for vacuums in the UK was provided in subsequent years that I am aware of [at least on the vacuum Forums].

Please fill in any gaps and/or add clarification.

There is a huge caveat with all the above data.  Dyson is privately held and is not required to disclose publicly its results of financial operations as most vacuum companies are.  The above dyson data is "unaudited" by an independent authoritative source for accuracy and validity.  It is supplied and verified solely by dyson insiders.

Carmine D.

I'll just say that Dyson had a tremendous 2007..............   

CarmineD wrote: 

My personal indicator for judging Dyson's successes would be how much value by way of new inventions they can add to their moulded plastic / twisted metal components, the implied benefits and how much they can convince people to pay for the end result. Units sold comparisons are generally meaningless in all premium goods sectors that I can think of, unless you're directly comparing with products of the same selling price.

CarmineD wrote:
I'm not sure of the finer details - Google News search is proving a pain to use at the moment. I understand that they still needed to address the concerns as before and that there was a public consultation in March of last year.

Hello M00seUK:

You're perspective on personal product and company success is very different than financial success.  But welcome.  I like to see the numbers myself. 

Carmine D.

CarmineD wrote:
T'is true. If Dyson was a public quoted company, I'd agree that the financials would be different.

CarmineD wrote:
FLOOD TESTS AT DYSON SITE

Thanks M00seUK.

Reading the locals' comments about Sir Jaydee's school plans and geographic location and about the new generation of vacuums is very insightful.   

I'd have to say based on these select few comments that the honey moon period for dyson in the UK is certainly over.  The billionaire business man is no longer viewed as the little guy with an idea who makes good.

Carmine D.

Here is a synopsis of dyson sales and profit for 2007 according to a reliable source:

Total sales in dollars: $1 Billion

Net profit after taxes: $64 Million

Increase in sales for 2007 over 2006: 10 percent

Carmine D.

CarmineD wrote:

I believe you rang the death knell for Dyson by 2007.  What happened?