Howdy all,
Per a New York Times story, Halo ( http://www.gethalo.com ), the upright vacuum with the bug and germ killing UV light, as of last week has committed to a 20 million dollar advertising push over the next year in behalf of the new UV-ST model. This is a little less than half of what Hoover shells out in the same time window. The Halo UV-ST -- a fan-in-dirt- stream upright -- is priced at $499.
The interesting part of the effort is that this may well be merely word play. Phil Smith who is president of BooneOakley, the firm devising the add campaign, states that, "Any vacuum, by Dyson, Hoover, Bissell, can't kill germs while it vacuums. We're not going after any maker or model. We don't see any competition." An ambitious approach but to the best of my knowledge, though UV technology is used for disinfecting water and for sterilization, Halo has not put forth bona fide test results as to how well its product actually works in regard to rug cleaning or disinfecting.
Here's the link to the story but please note that you may have to apply for a free subscription to view it -- http://www.nytimes.com/2007/10/26/business/media/26adco.html Interested consumers may also call 866-638-4256 and request an owners manual.
Best,
Venson
This message was modified Oct 26, 2007 by Venson
