Vacuum Cleaners Discussions |
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Venson
Joined: Jul 23, 2007
Points: 1900
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Halo casts its "bread" upon the waters . . .
Original Message Oct 26, 2007 1:46 pm |
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Howdy all, Per a New York Times story, Halo ( http://www.gethalo.com ), the upright vacuum with the bug and germ killing UV light, as of last week has committed to a 20 million dollar advertising push over the next year in behalf of the new UV-ST model. This is a little less than half of what Hoover shells out in the same time window. The Halo UV-ST -- a fan-in-dirt- stream upright -- is priced at $499. The interesting part of the effort is that this may well be merely word play. Phil Smith who is president of BooneOakley, the firm devising the add campaign, states that, "Any vacuum, by Dyson, Hoover, Bissell, can't kill germs while it vacuums. We're not going after any maker or model. We don't see any competition." An ambitious approach but to the best of my knowledge, though UV technology is used for disinfecting water and for sterilization, Halo has not put forth bona fide test results as to how well its product actually works in regard to rug cleaning or disinfecting. Here's the link to the story but please note that you may have to apply for a free subscription to view it -- http://www.nytimes.com/2007/10/26/business/media/26adco.html Interested consumers may also call 866-638-4256 and request an owners manual. Best, Venson
This message was modified Oct 26, 2007 by Venson
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: Halo casts its "bread" upon the waters . . .
Reply #2 Nov 7, 2007 5:58 pm |
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Hi Mole, I do so very totally agree. I went back to the Halo web site to re-review what I'd seen and gee they seem to bank an awful lot on our taking their word. They have a video "testimonial" by an entimologist who talks a lot but tells you little as far as actual percentages as are concerned. To merely tell me that over time I may imagine the dust mite population in my carpeting will be reduced only tells me that I may also imagine my leg is being pulled. It's my plan to learn to what degree UV light is used for sanitization purposes in hospitals. By the way, if UV light is used in tanning parlors would this mean that, like the sun, they also have the ability to promote fading of fabric? Regards, Venson
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Trilobite
Joined: Nov 7, 2007
Points: 121
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Re: Halo casts its "bread" upon the waters . . .
Reply #3 Nov 9, 2007 7:49 pm |
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Howdy all, "Any vacuum, by Dyson, Hoover, Bissell, can't kill germs while it vacuums...." Best, Venson
Reminds me of the 1950's British film "The Green Man" with Alastair Simm and George Cole. George cole plays a door to door vacuum saleman
who iterates the virtues of "The Little Wizard" cleaner: "The Little Wizard disinfects, as it beats, as it sweeps, as it cleans..."
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: Halo casts its "bread" upon the waters . . .
Reply #4 Nov 10, 2007 12:47 am |
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Hi Trilo, How have you been? My irritation with the Halo deal is that the we're being played and not even artfully. There's absolutely no amusement factor when someone with no talent is trying to pull your leg. As I said before, the company needs to establish that the machine quickly makes a significant reduction of the alledged culprits hidden in our rugs and carpets and Halo also needs to show that the machine cleans well. The dust mite has been with us along and will yet be with us a good while longer. But lo and behold human race is still here and somehow living even longer today. I don't think that's simply due to vacuum cleaners. As for the "super bugs", MRSA and the other nasty stuff, the best that can be done beyond keeping self and home as tidy as possible is to attempt to bolster your immune system as best you can. I am making an effort to take most of the commercial world's latest scare tactics in stride because when you focus too intently on possible calamity you're less likely to see what's coming at you from the other direction. I took a lesson from a great lady who spent a long time, in of all places, the ad world -- "Hysteria is a luxury." Best, Venson
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DysonInventsBig
Location: USA
Joined: Jul 31, 2007
Points: 1454
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Re: Halo casts its "bread" upon the waters . . .
Reply #5 Nov 12, 2007 3:44 pm |
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HALO is going to sell a ton of these things. Their web site is the best (vacuum mfg) site I've seen. Video online is the best way to tell ones story and they did it. Check out my HALO vid. DIB
This message was modified Nov 12, 2007 by DysonInventsBig
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: Halo casts its "bread" upon the waters . . .
Reply #6 Nov 12, 2007 8:23 pm |
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Hi DIB, But they just turned the machine on and off. Also, this vacuum, the Halo US-VT does use disposable bags, depite the rather careless and confused pitcher's statement. And then -- "Your mattress will double in weight in ten years if you don't get rid of your dust mites." Spouses may double in weight over time but never matresses. Halo should be suing these people and seeking a court order mandating that they never speak the name again! This is a standard upright vacuum and the only thing that looks encouraging to me about is the brushroll -- a lot of brush and a little suction can take you a long way. BUT . . .back at the ranch ( http://www.gethalo.com/science/ ) -- good old Doc Needham still commits to nothing concrete about the machine's "nuke" ratio or it's ability to clean well. They'd be best off by going back to the bowling ball lifting test.. That always helps. Best, Venson
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: Halo casts its "bread" upon the waters . . .
Reply #8 Nov 12, 2007 10:03 pm |
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Hi Mike, I didn't read your review until just now. Thanks for the effort and I'm glad I was right about the brushroll. Nonetheless, if its not prepared to come up with numbers re dust mite demise, Halo would do well to emphasize the machines rug cleaning ability which it has not in any of mediums I've seen represented in. By the way -- does UV light have the ability to cause fading over time. Thanks, Venson
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