Here is my two cents. Two days ago I bought a new snow thrower. It was  going to either be a used Honda 1132 for $1700 or brand new Ariens Pro  28 for $1999. I did not like the fact of spending that much on a used  thrower. So I went with the Ariens. (this was 2 days ago). Today I  thought, If I was spending that much money, I should do myself the  service of at least checking out a new Honda. So I went to the local  dealer and took a look at the HS1332. Let me say. Upon just looking at  it, the quality is superior to any other snow blower I have seem. The  crank chute is top notch. The exhaust is top notch. The quality is absolutely amazing. 
Here's what I like: 
-Quality. Did I say top notch yet? Stunning all around
-Crank chute. Best on the market
-Engine, not much else to say 390cc (which probably feels much more powerful than that)
-Probably will last 30 years if well taken care of. Probably longer'
Here's what I don't like;
-Price is obvious
-Track  or wheeled version. Hard to turn. Cant even move the track version when  its not running. At least I couldn't at the dealer, nor could the salesmen.
So seeing as I just purchased a $2000 sno-thro, I'm going  to say this. I was very very close to canceling my delivery with the  Ariens dealer. But the two negatives, were enough for me to keep what I have  coming.
-Would I buy a Honda: YES
-Are they worth it: YES
-Overpriced:  As far as throwing snow (which is its only purpose) yes it is  overpriced because other machines can move snow from here to there.  Your paying to quality, longevity, and reliability. For that reason they  are NOT overpriced. You decide. 
Here is my take on top brands IMHO!!!!!! With keeping $$ in mind. Excluding Yamaha not sold in USA)
1) Ariens (best bang for the buck. Good quality. Proven. Reliable, lots of choices) without breaking the bank
2) Toro (Proven, reliable, use more plastics than I like) 
3)  Honda (Not best bang for the buck, but best quality) Difficult to turn,  PRICY. Would pay the extra $$ for a Honda, than settling for any of the  other brands.
4) Simplicity
5) Husqvarna
6)Deere
7) TIE among the rest
-Craftsman
-Troy-Built
-Cub Cadet
Just my .02 and my opinion alone